6 (Six) Proven Off-Page SEO Tactics for Quality Backlinks.

Six Proven Off-Page SEO Tactics for Quality Backlinks

With every passing day search engines – especially Google – is evolving with new tactics, algorithms and ranking systems. Every now and then, a new search engine update rolls in, and this makes it difficult for website owners to get a hold of it.

Despite all these changes, off-page SEO and quality backlinks remain the most important key of 
higher search engine rankings. As you must know that there are two different types of search engine optimization techniques: on-page SEO and off-page SEO. In our previous post, we discussed on-page SEO in detail. In this post, we will be discussing the off-page SEO and some proven tactics to acquire quality backlinks. Let’s start with the basic definition of off-page SEO first:

What is Off-Page SEO?

Off-page SEO is a set of different techniques and methods that you use at the backend of your website, in order to optimize it for search engines. As compared to the on-page SEO tactics that are applied on the front-end of the webpage (keyword density, title tags, etc.) off-page SEO specifically focuses on the backlinks that you get from different websites.

With the latest developments in search engine algorithms and ranking system, the importance of quality backlinks has increased significantly. Moreover, do remember that quality matters over quantity. A few quality backlinks are more valuable than a lot of low-quality backlinks.

6 Proven Ways to Get High-Quality Backlinks:

Following are the 6 best possible ways to get high-quality backlinks from your website. Always remember that the key is to diversify your backlink-sources from different websites. Try mixing all the methods and then use what works best for you.

1.    Social Media Websites:

Now-a-days, social media websites have a great impact on internet marketing and search engine optimization. You can easily promote your business through various social networking websites. Facebook, Twitter, Pinterest, Google+, YouTube etc. are some of the most amazing social media websites that almost everybody uses for these purposes.

You just need to create a profile on these websites and start sharing your content to like-minded people and to your target audience. Each share is considered a vital backlink to your website. Moreover, search engines consider the social media shares as some of the most important backlinks.

2.     Forum Posting

Another great way of offsite SEO is forum posting. Create account on online forums and start posting your valuable comments in them.

The concept of creating backlinks via forum posts is to use the signature link. Every forum poster can customize its signature link, and you are recommended to use your website’s link in it. In this way, whenever you leave a comment there, you create a backlink to your website. Just make sure to post on forums that are directly related to your niche.

3.     Directory Submission

Article directory submission is another great and reliable way for off-site SEO. It is an effective technique tha most internet marketers, bloggers and website owners use. Many people consider it as an obsolete method, but it significantly depends on the directory you selected for submission.

Some effective directories are: DMOZ, Yahoo directory, ZoomInfo, OneMission, etc.

4.    Social Book Marking

Social bookmarking is another strategy that is very effective for off-page search engine optimization. There are various social bookmarking websites that you can use. These platforms not only provide valuable backlinks to your website, but they also bring lots and lots of targeted traffic.

By using these social bookmarking websites, you can also easily promote your business by creating more awareness and exposure. Some really effective social bookmarking websites are: Delicious, StumbleUpon, Digg, Reditt, etc.

5.     Web 2.O Posting

The concept of using Web 2.0 websites for creating backlinks is the same as directory submission.

Web 2.O is actually a list of sites and blogs, which have higher ranking on Google. That’s why people like to use them for getting backlinks.

Wordpess.com, Tumblr.com, Blogger.com, Blog.com, Nexopia.com, etc. are some of my favorite web 2.O sites. Write and post articles on these websites with a backlink to your own.

6.    Photo Sharing

I know a lot of people are not well familiar with this technique of offsite SEO, but it a very effective one. Similar to posting articles on different websites, you can also share photos on different photo-sharing websites with a link back to your own website or blog.

Photos are more likely to go viral, which makes it all the more effective. Facebook, Picasa, Photo bucket & Instagram are some of the best platforms for this method.

7.     Video Promotion

It’s almost same like photo sharing. Through video promotion you may easily attract more traffic towards your business site. You just need to make videos and share them on video-sharing websites. Ideally, these videos should be directly related to your niche.

YouTube, Dailymotion, and Metacafe, etc. are some of the most popular video-sharing websites. Don’t forget to add a backlink to your website, because this is all it is about.